Twitter is typically regarded as the least suitable social media channel for viral marketing. You can understand why; social media platforms like Instagram, Snapchat, and Facebook have become so popular because to their Stories features and the ability to publish interactive material.

To make your selfie go viral on Twitter, you don’t need to get a bunch of famous people to pose for it, and your caption shouldn’t be any more than 40 characters at most. All you have to do is make some noise.

Spin a yarn (collaborating with subscribers)

The power of a good story can’t be overstated. According to studies on viral marketing, messages presented in the form of a story are up to 22 times more remembered than those presented as dry data. Neural coupling is triggered when a person reads or hears a tale, and as a result, they try to find parallels or connections between the story and their own life.

If you want to gain widespread attention on Twitter, this is it. A fantastic technique for a company or a new product launch that wants a favourable shoutout is to collaborate with subscribers and share their tales.

Tati Westbrook, a popular YouTube influencer, founded a brand called Halo Beauty, and they do a great job of telling their users’ experiences. They retweet, relaying the experiences of their customers with the product.

Although while this tweet didn’t go viral, it does show that tweets with narratives published from the Halo Beauty account do better than product-focused tweets. What this implies is that all it takes is one subscriber with a groundbreaking tale to let this firm explode into the scene.

Hashtag campaigns may increase engagement by twofold.

I had been thinking about how perfectly on target Nike’s “Dream Big” campaign is since I saw the last one. By highlighting the experiences of well-known athletes who overcame tremendous obstacles by “just doing it,” the campaign encourages its audience to do the same.

Nike’s use of the hashtag #JustDoIt has been a huge success for the company for over a decade. Utilizing the appropriate hashtags, or even just a couple of them, may legitimately help your content spread like wildfire online. Hashtags are a great way to get your message out there and spread like wildfire.

Embrace current events

The topic of what makes material go viral is the most frequently questioned one in the field of viral marketing.

There are many of possible responses, but one that stands out is to focus on content that addresses contemporary social problems. Many businesses are hesitant to weigh in on hot-button subjects for fear of damaging their brands.

But, in terms of viral marketing, the most effective approach to go viral on Twitter is to touch upon relevant themes. For instance, if you look for the hashtag #vaccineswork, the most popular tweet is not from UNICEF or WHO, but rather from Bill Gates, who has a very public and vocal opinion in favour of vaccination:

Keep in mind that you won’t convince everyone with your viewpoint on a contentious topic if you chose to share it. Although this may be true, voicing your opinion may also garner you a large number of fans who will help your point of view go viral.

In Conclusiveness

As you can see, becoming viral on Twitter is doable; you simply need to think about how Twitter works. Get your followers together, share their experiences, make it easier for others to find those experiences by using the correct hashtag, and make your position clear. You’ll be able to reach a wide audience and spark widespread interest in this way.

Kate enjoys writing because it allows her to communicate her ideas and experiences to others. She is currently a real estate agent at She has a passion for travel and discovering the world.