A successful social media marketing plan now must include Instagram Stories. They are all-consuming and engrossing, so much so that they fill a user’s whole screen.

Numerous indicators like as impressions, reach, taps ahead, taps back, swipe away, exits, and next story metrics can be used to evaluate the efficacy of a Story. How interested individuals are in your material is revealed by these numbers. Every social media tactic should aim for engagement as its ultimate goal.

Sort past Tales into Notables

Instagram’s Stories feature now has enhanced functionality, giving users new ways to engage with the tool. As most Stories are set to expire after 24 hours, viewers are driven by the fear of missing out. However, Stories may be saved and organised in a variety of ways for use as a resource at a later time.

In order to ensure that their Stories material remains relevant over time, astute artists, companies, and social media managers are using the Instagram Highlights feature. You may use your social media profile’s highlights to draw attention to specific aspects of your business.

Content fit for recounting

Let’s make sure you know what kinds of material are often seen in Stories before we go into innovative strategies for increasing interaction. Stories should adhere to one or more of the following guidelines: minimum staging; spontaneity; exclusivity; intimacy; or bite size.

Read Why Instagram Stories Should Be Part of Your Content Strategy for additional tips.

Let’s look at some unique methods to attract people to comment on your Stories now!

Ideas for a Commitment
User-created media
It makes more sense to add UGC to your stories queue rather than clutter the feed because it is the most genuine, unscripted material you can get your hands on. User-generated content gives your company more legitimacy and trustworthiness.

Challenges, movements, communities, and reviews are the four main ways to gather UGC. (There’s a reason we put reviews in the “Educational Content” category.)

Throw down a gauntlet

A contest is a fun and engaging technique to encourage participation. Get your followers to share photos and videos of themselves using your product or reaping its benefits. Get them to mention you in their post, and then do the same for them.

Keep it appropriate for the time of year or the prevailing fashion. They shouldn’t feel like they’re doing you a favour by taking part; it should be enjoyable for them.

beauty companies, for instance, might encourage customers to share how they’ve used the newest colours to create seasonal beauty looks online. Furnishings may inspire devotees to showcase a stylishly furnished space based on the latest interior design trends. Use appropriate hashtags, and make your own if you’re starting a new challenge.

Take part in a cause

Increasing interest and involvement is easy when you tap into a trend. People appreciate it when you show your support for a cause they feel connected to. To successfully rally consumers around an existing movement or social justice problem, a brand’s efforts must be genuine and in line with the brand’s values. Working together with key opinion leaders presents a golden opportunity.
Create a neighbourhood

Make your own group if you like. Find out what will work best to unite your supporters. It need not be directly tied to the product being promoted. It’s worth repeating that custom hashtags can facilitate participation.

Co-created or influenced material

That’s very much like user-generated material. Some of it is more polished than typical Stories, while other parts are written on the spot. There is much overlap between the various fields. Working together, people may help spread awareness for a cause, create instructional materials, host events, record podcasts, and much more.

Adaptive Material

It’s up to you to decide whether to take part in the poll, quiz, or inquiry or press “next” to skip it. Assuming the postings are entertaining and relevant, these three types of interactive material are ideal for eliciting engagement from followers. People like sharing their thoughts and being pushed intellectually.

Take use of surveys to learn about your audience’s likes, dislikes, requirements, and possibilities. It’s a technique to get feedback from your audience without sending out a bunch of emails.

UX designers often do user research by posing questions such, “Would you rather have features A, B, or C in our app.


Quizzes are both entertaining and instructive; they practically ask you to offer your best estimate. Make a trivia-style multiple-choice test out of the aspects of your product range or service.

Companies in the food, drink, supplement, haircare, skincare, and cosmetics industries might use a “guess the origin” game with 3 or 4 potential answers to get their customers thinking about where their products’ ingredients come from. (Upload the test results after you’re done.)


It takes courage to ask a straightforward, open-ended question, yet doing so can generate discussion. It might be related to the community or movement you’re forming, or it could be used as a follow-up to a poll or quiz.

You won’t get any answers if the query is poorly worded, raises suspicion, or is too personal. Make careful to get back to people with replies.


Don’t wait any longer to include Stories into your social media strategy. You may always create folders and organise your saved Stories that way. Make sure the stuff you put out isn’t just click bait but is helpful to your audience. It needs to do one of six things: inform, aid, amuse, instruct, or provide a time saver.

Try out a few of these tips, keep an eye on your statistics, and discover what sort of material resonates most with your audience. Your Stories will soon have a greater number of viewers and participants.