TikTok Challenges are…
TikTok users are usually prompted to participate in a conversation or view user-generated material in the form of a challenge. That is to say, they issue challenges in which participants are tasked with filming themselves carrying out some type of activity. It’s a type of trend that gains exposure and, in some cases, virality when paired with appropriate hashtags.
You’ve probably heard of TikTok challenges even if you don’t use the app. There have been reports in the media concerning people accepting “TikTok challenges” that encourage them to engage in risky or harmful behaviour. The “devious licks” challenge is only one example of a trend that encourages youth theft. Fortunately, it is no longer widespread at educational institutions, where it was formerly a serious issue.
Having saying that, the vast majority of TikTok challenges are only for laughs. The minority of viral challenges are improper ones.
When using TikTok, what are the most common types of challenges that users face?
TikTok challenges come in a variety of formats, each with its own style and audience. Depending on the sort of challenge and the sponsor, if any, challengers may propose a unique action.
Get the community involved in the action by basing a challenge on a question or topic that has gone viral on TikTok. They originate from real people, are targeted to a certain audience, and rarely gain widespread attention on the site. In a community challenge, participants are more likely to take actions related to the specialty than to the topic at large.
Specific communities on TikTok (devoted to things like makeup, fashion, video games, etc.) create their own challenges that become wildly popular. They may also highlight a specific brand or product when it is relevant to that audience. But the issue isn’t with the brand itself.
Branded challenges are campaigns designed to promote a company’s goods or services and heighten public awareness of the issue. These projects frequently involve working with writers and other media professionals. Because influencers will often be the ones to introduce the challenge, this is a great opportunity for influencer marketing. Then, you can easily monitor its progress by looking at the number of times the hashtag was used, the number of comments it received, and a few other indicators. You will also receive material that can be used in other contexts, such as YouTube advertisements and shorts.
How Can TikTok Challenges Help Your Company?
It’s simple to discuss how simple it is to create a TikTok challenge, but it’s a bit more difficult to grasp what exactly it is. Not everyone will want to invest in a solution if they believe it won’t be particularly effective, thus this is crucial. Let’s take a look at why creating a TikTok challenge would be a good idea.
Brand recognition is the first and, arguably, most important perk. Knowing more about a product or service is an important first step in making a sale. Creating TikTok challenges with the intention of increasing brand recognition is simple and can call for a lot of imagination. It is possible to commission humorous or imaginative depictions of your company or product. After that, additional actions can be taken to advance prospects down the sales funnel.
Accomplishing More With Less
TikTok challenges are a great way to boost engagement on your page if it’s struggling to attract viewers. Your challenge will have a greater impact if it involves original thought or humour. After all, the main reasons individuals use TikTok are for fun or to brag.
TikTok challenges for engagement are wonderful since you may utilise practically any kind of challenge to achieve your goal. Your company’s name isn’t even required to be mentioned in the challenge.
Gain Brand Awareness by Leveraging User-Generated Content
I’ve expounded at length on the merits of user-generated material. Conversations about a product or service that arise organically are great for building trust in the brand and establishing its credibility. If this isn’t the case, many consumers may assume that the brand is being portrayed favourably simply because the brand is funding and distributing the advertising.
Without proper context, shameless plugs can be harmful. After all, we marketers frequently employ such strategies. Even the most blatant kind of advertising will be more appealing if it is presented nicely. Nothing beats having an audience that enjoys your brand’s entertainment and comes to recognise your brand as the provider of that amusement. It’s like how Coca-Cola promoted their brand throughout the holiday season by linking it with polar bears.
Make sure you communicate with them in their native tongue.
It is usually preferable to communicate in the language of your intended audience. That’s because changing how the data is presented can sometimes be useful, but usually results in a much lower impact. Customers appreciate brands that they feel they can relate to.
Create Inspiring Bonds
A notification will be sent to you whenever someone accepts one of your TikTok challenges using a certain hashtag. You can locate influencers or followers, as well as make new friends, through online interactions like these. If you take the time to interact with other users’ posts, they may return the favour and you can build a network of contacts you can use in the future.