Because of Instagram’s visual nature, profile presentation is crucial. Designing your Instagram grid layout is one method to create a unified and eye-catching profile.
With 2023, you can decorate your grid in a variety of ways, such as by choosing a uniform colour scheme, using comparable effects, or organising your photographs in a grid. A beautiful Instagram grid may be made with enough forethought and imagination, capturing the attention of your current followers while drawing in new ones.
Insta-grids: what exactly are they?
Your Instagram posts will appear in a 3×3 grid on your profile if you choose this style. You may establish a uniform look and communicate a visual story to your audience by organising your content into a grid. In order to make a good impression, your grid should seem nice and clean when visitors view your profile.
Presenting one’s brand or individual sense of style on the site has become increasingly common. And if you use Instagram effectively as part of your marketing plan, you can grow your audience and boost your engagement.
You are free to publish whatever you like, whenever you please. Someone checking at your profile, however, would see nothing but chaos: no overarching theme, no coherent colour scheme.
Your Instagram grid’s ability to tell a story depends on how carefully and intelligently you put it together, providing profile visitors a compelling reason to follow you. In order to boost your Instagram SEO, you need a grid structure that attracts users’ attention and makes a lasting visual impact.
Methods for designing a compelling grid layout
There is considerable forethought involved in making a grid view. As long as you stick to the instructions, though, it shouldn’t be too difficult.
Develop a concept for your Instagram grid
This is the stage at which you make decisions about the overall visual impression your site will make on guests. This might range from a lively and upbeat feed to a serious and businesslike one. You may also experiment with light, breezy, or dark tones.
For the sake of continuity, it is recommended that your Instagram feed and company website convey the same message. In this approach, you may present a unified, well defined, and consistently engaging brand identity.
If you’re building a personal or small company brand and haven’t put much effort into a website yet, taking some time to consider how you want to come across to your target demographic will help you stand out and generate revenue from Instagram.
To what extent do I wish to let my intended audience into my personal or professional life?
What type of graphic representation would best represent my company’s values?
Discovering your life’s path requires immediate attention to these questions. Long-term, you may reference these recorded responses and use them as a guide for generating content for a different social media profile, website, or other visual asset.
Choose a colour scheme and typeface
Work on your brand’s colours and typeface after you’ve settled on a theme for your account. Once again, this contributes to a unified aesthetic across your work. It also saves you time because you won’t have to guess which colours and fonts to use the next time you sit down to write a post or modify some graphics or photos.
Assuming you already have your brand’s visual identity established and recorded, you may skip this stage quite quickly. In that case, you should take the time to choose two or three colours that effectively represent your brand. Would you want to know a little secret? Choose hues with thought given to their psychological or social impact on the target market.
Instead of making a list of your favourite colours, think about the feeling you want to evoke in your readers. Choose a hue that will assist you in reaching your goal.
Make adjustments to the number of posts in your content calendar
The kinds of posts you add to your Instagram grid are heavily influenced by the material you want to publish.
You may select from a variety of options, such as pictures of people (as Melanie does), quotations, sticky notes, tweets, or infographics. Posting the selected content kinds, however, without any predetermined rhythm completely destroys the aesthetic you were going for with your Instagram grid layout.
How do we fix this? Set a schedule for how often updates will be made. Imagine you wish to tweet often. Once you’ve posted two other visuals or pieces of material, you may settle on tweet-based images. Your shared tweets will be featured prominently in the middle of the 3×3 grid, creating a consistent, eye-catching design.
Decide what you’ll be sharing, and then share it. If you want to make things easy and interesting, stick to no more than two or three categories. Then, arrange the posts into a grid format for Instagram. An example would be a quotation in the middle flanked by two colourful images.
Choose a grid layout that works for you.
Here are some examples of different Instagram grid layouts:
Ingest a rainbow
The term “rainbow feed” refers to a feed in which the colours gradually shift. Three posts per row is one option, although two or perhaps three are also viable.
Yet, this strategy relies on your ability to recognise subtle colour differences. In order to establish a seamless transition from one colour scheme to another, it is important that the two hues share some resemblance.
This Instagram grid view may show up to three tiles at once, all of which will be similar. For instance, publish the pictures that go together to form a whole. If they don’t all go together to form a narrative, at least they should all go together visually.