Running a social media site for a business is very different from using social media for personal reasons, as anyone who has done both will tell you.
When you’re just getting started, your only reference point is probably how you’ve used similar products yourself. The world of business social media marketing is a murky place; how are you meant to know what pitfalls to avoid?
In this article, we’ll discuss common blunders that businesses make when attempting to market themselves on social media. You can use them for any social media platform, including Facebook, Instagram, Twitter, LinkedIn, etc.
A marketing firm can help you reap the most benefit from your brand’s social media presence by investing the necessary time and energy into building it up.
Following/Making Contact With Profiles
If there’s one thing you don’t want to do on social media, it’s interacting with or following random profiles. Prototype Creative is aware of the buzz surrounding “follow for following,” but as a business model, it simply isn’t sustainable.
You may gain more followers, but will they be of any use to your business? Also, it’s helpful to like and comment on a wide variety of posts; this will get you noticed; however, it’s important to make sure you’re doing this on the appropriate accounts.
Always look under hashtag or searches related to your company’s industry or target audience when following or interacting with others. Your interactions with these individuals are the ones that will bring you the most value and, ultimately, new customers.
Building a large, random following who aren’t interested in your content may result in a drop in engagement from relevant accounts.
In other words, don’t keep making the same posts over and over.
This is a common pitfall for businesses, and it’s the primary reason why so many of them fail to grow an audience or retain current ones. While this is unfortunate, it is understandable given how busy most businesses are these days.
For optimal results, it may be preferable to work with a social media marketing firm like Bite Digital that focuses specifically on market analysis and content production.
Finding out what will accomplish well and how to mix it up sometimes just requires looking into the competition and current trends on each social platform. A shoe store, for example, would benefit from a well-rounded promotional content strategy that includes company news, user submissions, freebies, and regular updates, among other things.
Putting in a sabbatical
Maintaining an active social media presence is essential, so don’t stop posting or using other features like stories, IGTV, Reels, etc. If people see that you haven’t updated in months, they may lose faith in your business and its ability to benefit from social media.
It also lessens the likelihood of being introduced to novel practises and beliefs.
Spending a lot of time on social media isn’t necessary to make connections and appear active, but it is recommended that you maintain an active presence and add new content on a regular basis.
Creating a Unique Post for Each Social Media Site
Any corporation that does this has been making a major mistake. posting the same message across multiple social media platforms using the same words, hashtags, emojis, and overall tone of voice. LinkedIn users are less likely to respond positively to a Tweet that includes hashtags and emojis than Twitter users are.
Users who are serious about doing business use LinkedIn. When posting to LinkedIn, it’s not as important to include as many hashtags or emoji as you did when tweeting. Remember that the tone you use on Twitter may not be appropriate for LinkedIn, and vice versa.
Prototype The most useful piece of advice here from the creative side is to be wary of where your posts may end up. Bite Digital is an excellent model of a social media account that features a wide variety of posts.