By Marketing through social media platforms has emerged as an essential tool for developing businesses and fostering relationships with both present and prospective clients. You have access to a large potential audience to promote your goods or services to because the most prominent social media networks, like Facebook and Instagram, have billions of monthly active users.
Yet, it is not a good idea to publish stuff on your social media accounts whenever you get the need to do so. You will need to post content during times when your audience is most likely to see and interact with your content in order to get the maximum likes, comments, shares, and click-throughs possible from the content you share. In this tutorial, we will highlight the optimal times to post on social media in order to drive the maximum amount of engagement. These times will be split down according to the following categories:
- Social media platform (Facebook, LinkedIn, Twitter, Instagram, and Pinterest)
- Region (North America) (North America)
- Business type, also known as B2B or B2C.
The most recent studies as well as the most recognised companies, such as Hootsuite, Hubspot, and CoSchedule, will be consulted in order to obtain the data and insights that will be presented.
When is the most optimal time to publish content across all social media platforms in 2023?
Sadly, there is not a single response that can be given in a clear and concise manner to this topic. That answer will vary depending on the social media site you use and the type of audience you are attempting to reach.
Also, you will need to take into consideration the nation or region that you will be focusing on. If you are planning on marketing to people in the United States, for instance, you should be aware that almost half of the country’s population resides along the east coast and adheres to the Eastern Time Zone (EST). If you combine your efforts with those of the Central Time Zone (CST), you will be able to reach more than 75 percent of the total population of the United States. To put it another way, if you want to get the most engagement out of your posts, you should consider switching back and forth between Eastern Standard Time and Central Standard Time.
Consider conducting research on the most popular social media platforms in the region you’re trying to reach outside of the United States if you’re trying to reach users in that location. These kinds of data are easily accessible from various sources, such as the digital reports provided by We Are Social.
Using statistics to determine the most productive times for posting
Doing some research is necessary in order to successfully plan a social media calendar. And while it is vital to consult research to discover the optimal times to post content, you should also consider looking into your own analytical data to discover your own unique trends in user engagement. This may help you better understand how your audience interacts with your brand.
You can measure the referral traffic coming from social media platforms with custom Google Analytics reports. This will assist you in determining the most effective times to publish content across all of your social media accounts. Your social media posting calendar can be optimised by using the generated data in conjunction with recommendations from the relevant industry.
If you want to learn more, check out this useful Google Analytics tutorial that CoSchedule has provided.
Sprout Social’s proprietary ViralPost® technology is another wonderful tool for improving social media publishing. Its technology examines the data you provide about your audience and determines the optimal times to engage your audience in a way that is genuine.
Use social media calendars to pre-schedule all of your posts
In order to get favourable outcomes from a social media strategy, it is necessary to create content on a consistent basis and to interact with followers. Consistency is the name of the game when it comes to favourably influencing key performance indicators (KPIs), such as search engine optimization, lead generation, brand awareness, or any other KPI.
The advantages of making use of social media calendars
Using social media calendars to plan your content has a number of benefits, including the following:
- Long-term preparation: Calendars are a great tool for keeping your material structured and giving you the ability to plan out posts weeks or even months in advance. You now have plenty of time to focus on upcoming promotions, seasonal campaigns, and posts that are more topical as a result (such as breaking news and announcements).
- Calendars also allow you modify your postings according to the channel, which you can do with the calendar’s built-in functionality. This keeps you from overloading all of your social media channels with the same message and enables you to modify your material based on the subtleties present in each social network. Moreover, it enables you to keep track of all of your social media channels in one place.
- Monitoring your results and making adjustments to your overall approach Without a calendar, it would be impossible to keep track of all of the postings that you make across the many channels that you use. This, in turn, will hinder you from gauging performance accurately or looking at the bigger picture as a whole. Because you have meticulously recorded each of your postings in your calendar, you will have a much simpler time determining which of your material is most successful and may adjust your approach accordingly.