Gerald Williams

TikTok Challenges are… TikTok users are usually prompted to participate in a conversation or view user-generated material in the form of a challenge. That is to say, they issue challenges in which participants are tasked with filming themselves carrying out some type of activity. It’s a type of trend that gains exposure and, in some …

Improving your Instagram following is a must if you want to use the platform for promotional purposes. The greater your audience size, the greater your sales potential. With more than a billion monthly users, Instagram is a prime location to advertise your wares. Millions of other Instagram businesses are competing with you for attention. As …

No one will be surprised if we refer to the twenty-first century as the social media age. Nowadays, people’s days begin and end with their social media accounts. When compared to other similar venues, it is generally better equipped and regarded as the best for work, business, or anything else that could be deemed more …

If you use social media for a specific reason, your followers will help you achieve your objectives. As an example, many bloggers increase their visibility by connecting their blog to their social media profiles. In a similar vein, many companies (including Nike, Domino’s, KFC, Vogue, and countless others) use social media to spread word about …

Running a social media site for a business is very different from using social media for personal reasons, as anyone who has done both will tell you. When you’re just getting started, your only reference point is probably how you’ve used similar products yourself. The world of business social media marketing is a murky place; …

Both the number of people using social media and the variety of things they do online have risen steadily over the past few of years. A greater marketing impact can be seen across all social media platforms as a direct result. An uptick in participation and action can be directly attributed to the pandemic. Unmistakable …