Instagram is a popular brand-building platform for all small business sites. Growing tons of followers can take longer and be time-consuming. The following tips will help you to build your business and get more followers quickly.    

1. Post quality content to your audience

Instagram has almost 400 million active users. You need to find a path to get your account to stand out from the crowd. Create content with images, videos, charts, and infographics to better understand your content. Analyze your competitor’s page to know the content strategy and trending topics in your niche. Try to create similar content for your account to reach more followers on Instagram.

2. Hashtag

Hashtags play a vital role in Instagram growth to increase your organic traffic and search visibility. You should identify the trending hashtags on Instagram which are related to your niche. Go to the explore page and type your target keyword in the search bar, it will show a list of popular hashtags with several tags for each hashtag. You could use those hashtags for your post to reach new visitors to your account. When you use your branded hashtags in your post, you have more chances to reach potential customers.

3. Add Your Bio

Instagram bio is the only place to add links for your other platforms. You could also add branded hashtags in your bio. When you add your website link in your Instagram bio, you can obtain more guest posts backlinks to your website. You should add your brand name as an account name and category name to attract potential customers. Provide your contact details and description in the bio itself.

4. Steal Followers

If you want to grow your Instagram business, you need to attract your competitors’ followers. Stealing followers is a great strategy in Instagram hacks because they are already following accounts related to your niche. Instead of just following users, you could like their pictures and leave a comment for their posts. They will automatically follow your account. You could identify the popular sites related to your niche and request their followers. This strategy will work very fast for your website.

5. Post Often And Consistently

The most effective way of growing followers on Instagram is to post regularly on your account. Most of the popular Instagram accounts post two to three times per day. Some of the small business accounts post at least once a day. You should know your audience’s interest and engagement time to post your content on Instagram. Consistent posts will increase your follower’s rate very fast. When you post regularly, the audience will remember your brand forever.

6. Call To Action

You should add a strong call to action for all your posts.  The popular call to action on Instagram is for asking fans to double-tap or tag a friend in the comment section. You could also redirect your followers to sign up for your email or buy your products. Adding a call to action is a gentle reminder to your followers to take action on your content instead of just looking at your post. A call to action will increase your engagement rate and followers.

7. Instagram Shout-Outs

An Instagram shout-out is nothing but a user mentioning your page in one of their post captions.  One of the quickest and most efficient ways to increase your follower’s count is Instagram shout-outs. It will display your page in front of millions of new users that you do not have access to. Before performing shout-outs, you need to find the most active Instagram profile in your niche. You should notice the number of likes and comments their posts receive. Once you find the right account for shout-outs, contact them to know their interest and charges for shout-outs.

8. Schedule Your Post

Scheduling is important to growing your business account to maintain your post consistency. You could schedule posts daily to attract new users to your account. You don’t need to spend time posting, you just schedule your posting time with pictures and videos on Instagram.

Conclusion

Instagram is more useful for branding and promotions of your business. Competitions are also increasing faster on Instagram. So, you should concentrate on your Instagram growth sincerely. Using the above-mentioned tips, you can get more followers on your account. 

Do you want to benefit more from your Instagram content and wondering how to achieve it? No worries, Instagram keeps on rolling out different features that help users to engage more audiences. One among them is the ‘Convert To Reels’ feature that takes your story highlights into reels. Are you now ready to utilize your Instagram content to the fullest? Let’s start by knowing how to convert your highlighted stories into reels.

Why Convert Story Highlights Into Reels?

As a new feature, every brand and creator may doubt whether the story highlights in reel work. To make it clear, here are the three reasons to use this feature:

Get The Power Of Reels

In 2021, Instagram introduced the reels feature to concentrate the platform more on video content. But the reach was tremendous. Yes! Within a week, the use of Instagram reels went to a greater extent. So, Instagram reels will never stop reaching wider audiences.

If your brand has a small team and finds it challenging to create reels, you can simply convert your story highlights into reels. Turning out your Instagram story highlights into reels will be an excellent start for your brand to increase reach. Though your brand publishes great reels, sharing the story highlights on the reels is good for increasing audience engagement. 

Publishing reel videos on Instagram is a shortcut to create different types of content that helps the algorithm prioritize your videos. Posting more reels on your Instagram account improves your strategy and makes your profile more popular.

Get Benefits From Your Top Stories

Instagram helps to bring more popularity to your profile with different features to highlight your success. Do you have the habit of saving your best stories in highlights? If yes, you have another great chance to make your brand popular. Turn your best stories into reels to get an effective boost in your content performance. Repurposing your highlights into reels leads you to gather real likes for Instagram reels and attract a big bunch of potential audiences to engage with your short content. If you have dozens of highlighted stories, turning them into reels benefits your Instagram account to get an effective result in your business.

Streamline Your Content

Creating short video content on Instagram requires much effort to gain the audience’s attention. Moreover, including the highlights to reel conversion strategy helps to simplify your work and streamlines your content production process. 

Though reels make your content successful, plan to publish the best highlighted stories into reels without any major chances for acquiring the audience’s engagement.

How To Convert Highlighted Story Into Reels?

When you decide to convert your highlights into reels, it is best to review or repurpose your content. Get started by following the steps below:

Step 1. Review Your Highlighted Story

Before transferring your story highlights into reels, it is essential to review your content to increase your content performance. 

Go to your Instagram profile and navigate the story highlight you want to convert. If you have multiple stories in a particular highlight, the whole story highlights upload automatically into reels. 

But to have control, tap on the three dots available at the lower end to go into the menu. Choose ‘Edit Highlight’ and then select the Stories tab. Then move to the archived stories to add stories to the highlights of your choice to convert as reels. 

Step 2. Make A Reel From Highlights

After selecting the highlights to convert as reels, you can do it instantly. To do so, open the highlights, and a ‘Create Reel’ option appears automatically in the lower-right corner.

Then, tap on the reels icon present over there and wait for seconds to sync the audio. Or, if you want another audio, choose the one from the recommended audio clips.

Step 3. An Advanced Way

If you want to edit the highlighted story before posting it as reels, follow the below steps. Follow the above steps to convert the story as reels, and while selecting an audio clip from suggestions, tap skip, which automatically takes you to the main Reels editing screen.

Here, you can tap on to record additional clips if you want to add to the story highlights. But note that you can never add a clip at the intro or in the middle of the highlights. If required, you can add effects to your reels to improve performance. Then publish it with the right CTA and captions targeting your audiences.

Final Thoughts

The highlights-to-reels feature helps to get benefits from the best stories and drives you to  achieve your goal. With the above easy steps, you can publish more short videos to your engaging audiences.